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#Interactive infographic how to
We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.Īfter developing a brand, maintaining it consistently across communicationsis the next steps. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. With a solid understanding of where you are now as well as your businesses goals. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. We’ll sit down with your team to unpick what makes your business unique. Interactive infographics can have even higher link-generating potential because they are more engaging than static infographics.Įxcited already? Let’s look at some examples! It has been suggested before that infographics are dead but studies show that they are still among the most effective ways to generate links. Besides, there is ample opportunity to add visual elements that promote your brand identity. I do and I understand.” Compared to passive content which is just “hearing” or “seeing”, interactive infographics invite the reader to do all three-hear, see and do. MemorableĪs the old Chinese proverb goes, “I hear and I forget. Especially when you want to help readers dissect a complex topic. You can present a substantial amount of information in a clear and comprehensive format. As a result, your brand will easily stand out and stay top of mind. Interactive infographics are not widely adopted yet, which makes them a unique way to communicate your ideas and reach your prospects. Studies have shown that engaged customers are much more likely to buy. Interactive infographics are not just visually pleasing but also allow the reader to explore the information at their own pace and engage with the content. Also, the reader has a role in the way the information is presented which makes them feel invested in the experience. Attention-grabbingĪnimations and clickable elements are a great way to grab focus and tell a story with data. Here are the most compelling reasons to feature interactive infographics in your creative strategy. Interactive infographics are a breath of fresh air in our information-overloaded era, because they offer a new way to consume content online.
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Before hiring a digital marketing agency or a creative agency and producing content, there is one big question to answer, How effective are interactive infographics?Īll right! Interactive infographics certainly sound like a powerful marketing tool, but this doesn’t mean that they will work for you. As a result, the reader can better understand the story behind your data and is much more likely to engage with your content. Using dynamic elements such as animations, flip tiles, clickable charts and buttons, they take data visualisation a step further, compared to traditional infographics. Interactive infographics are, most often, long-form web pages which is why they are also called HTML5 infographics. Information graphics, or infographics, use graphics, icons and illustrations to visualise facts and data in a quick to digest and easy to understand way. To help you answer this question, we’ll examine the benefits of interactive infographics and show you how they can be put to work for your brand. Could this be an opportunity for your brand to stand out? Interactive infographics are a relatively new form of content marketing which has already proven to be effective.